Texas Toolbox for Community Health Development
 
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The State of Rural Health
Developing Community Networks

How can we get the different individuals and interest groups in our community to work together on community health development goals?

Forging a truly functional collaboration among stakeholders interested in effecting changes in community health access, services or outcomes is no easier than any other initiative that requires the cooperation of human beings. In fact, it may be more difficult. Considering the conflicting political implications, social welfare issues and profit-driven motivation (or desperation) inherent in today’s health care delivery “marketplace,” the prospect of teambuilding within this sector may seem daunting.

The challenge of developing a working community network is similar to preparing a small-town ball team for a trip to the state tournament. The process requires good coaching (principle-centered leadership), teammates who talk to each other (basic communication skills), achieving more hits than errors (negotiating through disagreements), lots of practice (calculated investments of time and energy), selling a few t-shirts (fundraising or in-kind contributions to cover basic expenses) and a desire to win (a cause or focus for the group).

Successful networks thrive on a central mission—knowing what it is they need to do. For some communities, that might be saving/remodeling/devising a re-purpose plan for the local hospital. For others, the goal might be to recruit a family practice physician or other provider. Other possibilities: study solutions for indigent care needs, design a plan for a regional trauma center, investigate telemedicine linkages, compile an area health services resource directory, apply for a federal Network Development Program grant—the list goes on and on.

A primary cause of network failure is attempting to tackle too large a project or too many projects at one time. A basic question any group would do well to consider is, “What is the one thing about our local health care services and delivery system we’d like to change right now?” Answering that question will help the group sort out possibilities, priorities, resources and timeframes to guide them toward cooperating on a single project. That single project, if successfully executed, then becomes the springboard for further goal development and project planning. Even if the project fails, the group can learn from the experience. The group can realistically assess the boundaries of their capacities, and adjust accordingly, before trying again.

Success for community networking groups is always based on the willingness of the group to work together. Communities who have previously formed partnerships in civic, church or school projects can build on that teamwork. Communities who suffer from attitudes of division, distrust and competition have to realize that these attitudes are not “free-floating.” They are usually attached to previous failures. Factors contributing to failure are internal (e.g., lack of education, communication breakdown, ineffective leadership), as well as external (e.g., local or regional economic pressures, inadequate infrastructure, regulatory changes). Assessing a community’s overall readiness for collaboration is part of an initial community assessment process, as described in Toolbox Section Assessing Community Needs.

Training in the generic principles of teambuilding and group collaborative processes is widely available for community development. Some of these resources are listed in Toolbox Section Assessing Community Needs. Agencies that can provide assistance include area health education centers (AHECs), the Texas State Department of Health Services, the Texas Agricultural Extension Services, the National Civic League, the National Rural Health Resource Center, the Texas Leadership Institute, The United Way of Texas, and many others. Details are provided in the resources listing below.
Resources  
  • Rural Health Resource Center (RHRC) – Provides technical assistance, information and tools to build healthier communities. This non-profit organization, headquartered in Duluth, Minnesota, supports the work of the state offices of rural health and helps to build state and local capacity. (218) 727-9390; http://www.ruralcenter.org/
  • Community BenefitsThe Need for Action, An Opportunity for Healthcare Changes – This workbook is especially designed for grassroots leaders and community organizations whose intent is to organize for health-based community benefits. It guides users in policy issues and concerns, organization skills and strategic approaches. The Resources section is excellent for clarifying terms and regulatory issues. Available upon request from The Access Project, 30 Winter Street, Suite 930, Boston, MA 02108; (617) 654-9911; Fax (617) 654-9922; website at http://www.accessproject.org
  • Rural Health Network Profile Tool -- An especially valuable basic resource for networking communities, this simple, but effective tool helps emerging and existing networks measure their strengths and weaknesses with 41 question/answer statements arranged in eight sections. Each section represents a key characteristic of rural health networks, including government, financing, staffing, communication, evaluation, etc. Prepared by the National Rural Health Resource Center (NRHRC) as part of the Networking for Rural Health Project, an initiative of the Alpha Center, a no-profit health policy center. The Alpha Center merged in June 2000, with the Association for Health Services Research, resulting in the Academy for Health Services Research and Health Policy. The profile tool is now available upon request from the Academy at 1801 K St., Suite 701-L, Washington, DC 20006-1301; (202) 292-6700; Fax (202) 292-6700; E-mail to info@ahsrhp.org or access their website at http://www.academyhealth.org The profile tool may also be printed from their website at this location: http://academyhealth.org/ruralhealth/profiletool.pdf The Academy also offers other publications of interest to rural health development including The Science and Art of Business Planning for Rural Health Networks, with business planning worksheets; Forming Rural Health Networks: A Legal Primer, and more.
  • The Civic Index – A guide to help communities unleash their power and abilities by evaluating and improving their civic infrastructures. The Index helps a community measure the skills and processes it must possess to deal with its unique concerns. A guide to implementing problem-solving strategies through local ownership. Available for $23 (plus S&H) from the National Civic League at (303) 571-4343. The National Civic League also offers expert technical assistance to communities of all sizes through its Community Assistance Team (CAT).
  • Other Resources:
    • The Texas Leadership Institute/Lower Colorado River Authority & partners – Offers low-cost, professional training on a wide range of topics including healthy communities, strategic planning, workforce development, effective leadership for cities, conflict management, comprehensive community planning, and much more. For information, visit the Texas Leadership Institute’s website at http://www.lcra.org/develop/community/tli/tli.html Call 1-800-776-5272, ext. 7411 or ext. 6854; or (512) 473-3200, ext. 7411 or ext. 6854.
    • United Way of Texas – Well known for their collaborative and fundraising processes to benefit local charities. Local groups often oversee, or contribute to compilation of area resource directories. 823 Congress Ave., Suite 1103, Austin, TX 78701-2429; (512) 478-6601; website at http://www.uwtexas.org/
    • Texas Agricultural Extension Services – Mentioned in other Toolbox sections, local agents familiar with community collaborative processes. Check phone directory for local agent, or contact the Texas Agricultural Extension Services at the Agricultural Program of the Texas A&M University System, Room 112, Jack K. Williams Administration Building, College Station, TX 77843-7101; (409) 845-7800; website at http://texasextension.tamu.edu
    • Community Tool Box – An online community building toolbox with tools for program evaluation and a troubleshooting guide. By the University of Kansas. Website at: http://ctb.ku.edu
    • Network Development Guidebook—A Primer for Community Health Center Board Directors – A 34-page guidebook with broad applicability for any group considering the integration of health delivery systems through the formation of networks. Easy to understand, with excellent sources for additional reading. By Paul McGinnis. Available from the National Rural Health Association, One West Armour Blvd., Suite 203, Kansas City, MO 64111; (816) 756-3140; Fax (816) 756-3144. Publication Order #PU1199-56; $10 each for NRHA members; $15 for nonmembers, prepaid. Or, order online by clicking here.
    • Texas Rural Health Association (TRHA) – A nonprofit organization whose primary goal is to improve the health of rural Texans. It is a membership group dedicated to providing leadership on rural health care issues through advocacy, communication and education. TRHA serves as a springboard to meeting other individuals and organizations pursuing an improved health system for rural Texas. Sponsor of the Rural Health Care Consortium, which brings together representatives to explore the entire spectrum of health-related issues in rural communities. For more information, contact the TRHA at P.O. Box 2337, Austin, TX 78768-2337; (512) 476-6527; Fax (512) 476-2169. Website: http://www.trha.org/
    • Area Health Education Centers (AHECs) – Skilled at facilitating community development processes and referrals. See more information in Toolbox Section Who Can Help?
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